Customer-Driven Strategic Planning for B2B Leaders
Great Execution Won't Fix the Wrong Strategy.
EOS is running. The team's working hard. But the growth isn't there — and you're starting to wonder if the plan itself is the problem.
Customer-Driven Strategic Planning · EOS-Ready Output · KPI Infrastructure · Acquisition Growth Architecture
15-minute assessment • Immediate results • Used by CEOs nationwide
Who Scout Advisors Is For
Built for CEOs Who Have Outgrown Their Last Strategy
Scout Advisors works exclusively with leaders who are done guessing. If you've built a real business, you know the difference between executing hard and executing right. This process is for the CEOs who want to know the difference — and do something about it.
B2B manufacturers, industrial distributors, and physical-world companies with $5M–$500M in revenue
Owner-operators and CEOs who have built a strong foundation and are hitting a growth ceiling
Leadership teams running EOS or Scaling Up who suspect their strategy needs to be grounded in customer evidence
Companies evaluating acquisitions, integrating a recent deal, or resetting a portfolio company’s growth trajectory
Who This Is Not For
This isn't for companies looking for a quick fix or a generic strategic plan. If you want someone to validate decisions you've already made, we're not the right fit. Jon works with operators who want the truth — even when it's uncomfortable — and are ready to act on it.
Meet the Guide
Jon DeLine Has Been Where You Are
Operator. Builder. Growth Architect.
Jon is not a career consultant. He was the owner and CEO who doubled recurring revenue and increased profitability 600%. He contributed to Danaher Business Systems — the operating system behind one of the world's most admired industrial conglomerates. He is the CEO coach who helped a 2,100-employee ESOP negotiate an acquisition that paid back in full within three years.
30% core growth rate increase
Danaher Business Systems, across three operating divisions
Doubled recurring revenue. 600%+ profitability increase. 50% lead time reduction.
Beta Fueling Systems (Owner & CEO)
Acquisition closed. Full capital payback in 3 years.
Columbia Forest Products, CEO Coach to 2,100-employee ESOP
“Jon helped negotiate and close a deal where we got our money back in three years. He facilitated our corporate strategy. Our focus is clear and key metrics and accountability are in place.”
— Greg Pray, CEO, Columbia Forest Products
How It Works
A Clear Process. A Proven Output.
Four modules. Evidence-based. EOS-ready.
Diagnose
Ground Truth
Anonymous surveys and structured interviews across all stakeholders. MVV audit. Financial reality mapped. SWOT built from verified data. Output: what the company truly is, not what leadership believes.
Validate
Outside-In Evidence
Customer, supplier, and partner interviews. Competitive analysis. Market research. Find the gaps between internal perception and external reality. Define growth initiatives as customer problems to solve.
Architect
Growth Architect
AI-powered solution development. Solutions scored by strategic fit and organizational capability. 3–5 prioritized initiatives, each with a problem statement, solution hypothesis, owner, timeline, and KPIs.
Execute
Execute & Monitor
One-page strategy. KPI dashboards and scorecard infrastructure co-built with the leadership team. Direct output into EOS V/TO, Rocks, and Scorecards. Ongoing AI monitoring.
Every engagement ends with a one-page strategy, KPI dashboards your team owns, and output that maps directly into EOS V/TO, Rocks, and Scorecards.
Growth Architecture Assessment
Five Growth Types. Which One Are You?
Every company falls into one of five patterns. Your Growth Type determines your strategy.
The Visionary Ceiling
“Your vision built this company. Now it’s the thing holding it back.”
The Engine Without a Map
“You execute better than 90% of companies. You just don’t know where you’re going.”
The Rising Star
“Momentum is real. The question is whether your organization can handle what’s coming.”
The Sleeping Giant
“You have more capability than your strategy is using.”
The Drifting Platform
“Good bones. No clear direction. Every initiative fights for priority.”
What We Build With You
Services
Customer-Driven Growth Strategy
A growth strategy built on what your customers actually need — not what your leadership team assumes. Every recommendation is grounded in evidence.
KPI Dashboards & Scorecard Infrastructure
Dashboards your leadership team builds and owns — not a consultant deliverable. Designed to map directly into EOS Scorecards and Rocks.
Acquisition Growth Architecture
Disciplined acquisition strategy tied to cash flow, cultural fit, and integration capability. CM&AA-accredited buy-side M&A.
AI Advantage Mapping
Finding the bottlenecks your team can’t see. AI-powered analysis of operational friction, competitive positioning, and market signals.
The Path Forward
Three Steps to a Strategy Your Team Can Execute
The Assessment
Free · 15 Minutes
Discover your Growth Type and Primary Constraint. No contact gate until the final question. Immediate results you can share with your leadership team.
Choose Your Path
Apply or Book Directly
Apply for a complimentary one-hour session (Jon reviews personally, not every application is accepted) or book directly for $500 and skip the queue.
One hour with Jon. Full refund if it doesn’t deliver.
The Engagement
12–16 Weeks
Full four-module Scout Growth Architecture. Customer-driven strategy, KPI infrastructure, EOS-ready output. Jon deploys expertise — and in select partnerships, capital.
The Stakes
What Happens If the Strategy Stays Wrong
You don't need a consultant to tell you what you already feel. If your team is executing hard but growth isn't compounding, the problem is upstream. It's in the strategy.
The companies that get left behind aren't lazy. They're executing the wrong plan with great discipline.
AI-native competitors are moving faster.
Well-capitalized acquirers are circling the companies that plateaued.
Top performers leave for companies with a clear direction.
The window for building the right strategy — before the next downturn or disruption — is not unlimited.
The assessment is free. It takes 15 minutes. The cost of knowing what's actually holding you back is zero. The cost of not knowing compounds every quarter.
Find Out What's Holding You Back — Free →Coming Soon
The Growth Operating System (GOS)
A self-serve platform that lets your leadership team run the same four-module process independently. Join the early access list.
Frequently Asked Questions
Common Questions
The Scout Growth Architecture is a four-module, customer-driven strategic planning process developed by Jon DeLine. It diagnoses your company’s internal reality, validates growth opportunities against customer and market evidence, architects prioritized growth initiatives, and translates the strategy into EOS-ready output including a one-page strategy, KPI dashboards, and Rocks. Designed for B2B companies with $5M–$500M in revenue.
EOS implementers help you execute a strategy through disciplined operating rhythms — V/TO, Rocks, Scorecards, L10 meetings. Scout Advisors builds the strategy that feeds into those tools. If EOS is the construction crew, Scout Advisors is the architect who designs the building first. The two are complementary.
A Growth Type classifies your company’s current growth pattern and primary constraint. There are five Growth Types: The Visionary Ceiling, The Engine Without a Map, The Rising Star, The Sleeping Giant, and The Drifting Platform. CEOs use their Growth Type to quickly communicate their growth challenge to leadership teams, boards, and advisors.
The Growth Architecture Assessment is designed for CEOs, owners, and presidents of B2B companies — primarily in manufacturing, industrial distribution, industrial services, and construction — with $5M to $500M in annual revenue. It is also used by C12 chairs as a pre-session diagnostic tool.
The $500 Strategic Growth Session is a one-hour working session with Jon DeLine — not a sales call. Jon reviews your Growth Architecture Assessment results before the session, interprets your Growth Type and Primary Constraint, identifies your highest-priority strategic opportunities, and develops a directional roadmap. If the session does not deliver meaningful strategic insight, the fee is fully refunded.