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Built on Truth. Guided by Stewardship.

We value organizations where strategy is grounded in truth, not activity. We believe that growth should create margin — for people, for purpose, and for generosity. We are committed to ethical leadership, the stewardship of resources, and building businesses that serve as a lasting legacy for the people inside them.

The People Behind the Partnership

Jon DeLine - Founder & Strategic Lead, Scout Advisors

Jon DeLine

Founder & Strategic Lead, Scout Advisors

Jon is a former owner and CEO of Beta Fueling Systems, where he built a customer-driven growth strategy, assembled a high-performing team, deployed growth capital into operations, doubled recurring revenue, and increased profitability by over 600%.

He later negotiated acquisitions structured to pay back within three years and is CM&AA-accredited in buy-side M&A.

As CEO Coach to Columbia Forest Products (2,100-employee ESOP), Jon has aligned Boards and executive teams around customer-driven strategic initiatives, measurable KPIs, and acquisition-driven growth architecture.

He previously contributed to Danaher Business Systems, helping achieve a 30% core growth rate increase across three operating divisions.

Debbie DeLine - Operational Excellence Lead

Debbie DeLine

Operational Excellence Lead

Debbie brings 30 years of operational excellence experience, including lean manufacturing deployment, ERP systems implementation, and technology-enabled standard work design.

At Beta Fueling Systems, she reduced lead times by over 50%, lowered labor costs, and helped drive the 600%+ profitability improvement.

A+I Technology

Richard P.

AI & Technology Lead

Richard P. brings Silicon Valley-caliber AI engineering experience to Scout Advisors’ engagements. Under contract with Scout Advisors, he leads the design and development of AI-powered tools — including Scout It — and translates AI strategy into measurable operational outcomes for clients. Richard’s work in the field has earned recognition from leading AI research communities.

Scout Advisors is the human-in-the-loop expression of a larger vision: making evidence-based, customer-driven strategic planning accessible to every privately held company — not just Fortune 500s with unlimited budgets. Scout It — our proven process, now leveraging AI with a human facilitator in the loop — brings that process to leadership teams everywhere through a growing network of certified facilitators — C12 chairs, EOS implementers, and trusted consultants who deliver it under their own brand. Scout Advisors itself facilitates a small number of engagements each year: the highest-touch version of the mission, and the standard every certified facilitator is trained to.

Columbia Forest Products
C12
Beyond Partners

Greensboro, NC

Serving clients nationwide